"tapzz" (tapzz)
06/07/2014 at 19:47 • Filed to: TESLA
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"tapzz" (tapzz)
06/07/2014 at 19:47 • Filed to: TESLA | 0
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In a typically bold move, !!!error: Indecipherable SUB-paragraph formatting!!! with the competition to bolster the uptake of EVs.
!!! UNKNOWN CONTENT TYPE !!!
When asked whether he'd consider giving technology away Elon said:
"you're on the right track"
And:
"We don't want to cut a path through the jungle and then lay a bunch of landmines behind us."
I'd say that'd make sense: Tesla is unlikely to be able to build truly mass market vehicles any time soon, and it may have decided to stick to the premium market in any case. Musk could well be aiming to keep a rolling technology advantage for their own latest and greatest, but helped by a rising EV tide to float his own boat as well as others'.
Given the numbers and premium he can charge, that could work. What may be much more challenging is to compete with the major incumbents on volume and economies of scale.
GenericSpoon
> tapzz
06/08/2014 at 00:49 |
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He has been doing this simply to compete with the other brands, forcing them to make EV's that are on par with Teslas/not compliance cars. Sadly, they aren't really(at least not yet). That being said, none of the other brands will be able to beat Tesla to the mass market. Even if the patents are released, any company wanting to use them has to design, engineer, test, improve, test again, produce and distribute before they have something worth buying. Tesla will have the Gen III in 2017. Say he releases patents at the end of 2014/early 2015, competitors wanting to make use of their patents will have at most two years to design/engineer/build/sell a car, whereas Tesla has been working on this for 11 years now. Regardless of that issue, other auto makers will not have access to enough batteries to be a threat to Tesla.
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tapzz
> GenericSpoon
06/08/2014 at 11:31 |
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You're absolutely right about Tesla keeping a rolling advantage- they'll give away some of what went into the Model S, but not what will go into imminent generations. I think some brands ought to be able to pick up and run with some of the Tesla tech on a mass market reasonably soon, though: BMW and Renault/Nissan have decent EVs running of production lines right now, and I can imagine that relatively small additions of Tesla tech could help their still unimpressive ranges.